ABOUT RUTH TRIOEN
Ever since she was little, Ruth had a very strong eye for aesthetics and telling stories. After her studies in communication and 10 years of field experience, she started her own creative agency, where she created concepts for other brands and companies. But the love to create something of her own kept growing.
In 2017, she launched her first lovebrand, Johny be good, with embroidered white shirts, inspired by the life and works of Patti Smith.
After having taken the first steps in the fashion landscape, it soon became clear that she wanted more of it. With the help of friends experienced in fashion, JOHNY was born. With JOHNY she wants to challenge women to dress differently and to develop their own personal style.